penn state college of medicine website redesign
Redesigning a 1000+ page website to attract medical students and store medical research content.
the needspenn state underwent a large scale redesign of their websites in 2014 to create a cohesive brand presence. the project included redesigning penn state college of medicine’s website.
the opportunityhow could red privet not just reskin penn state college of medicine’s website but also attract medical students to apply and continue growing research content online with little maintenance?
the projectpenn state college of medicine website redesign
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The Red Privet responsive redesign of College of Medicine's went through an end-to-end human-centered design process, beginning with formative research, ideation, and usability testing. Leading the design work on this project as a Senior Experience Designer at the time, it was a great opportunity to improve the web experience for the College of Medicine.
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Lead UX Designer collaborating with a visual designer and engineer
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2014-2015
project details
Summary
Working on a team at Red Privet designing Geisinger's ProvenExperience application was a great opportunity not only to get to design a mobile app but also to practice intercept testing in waiting rooms with patients. During the project, our team closely collaborated with patients, doctors, and stakeholders to provide the best experience in a mobile application to both users and our client, Geisinger.
Project Challenges
1. Designing for Quick Decisions: We discovered prospective medical students apply to over 40 schools and only take 30-60 seconds to decide to apply to a medical school based on their website. What’s most important? Images, not words.
2. Architecting a 1000+ Page Website: Lissa Richards and I used DoGo mapping as an activity to help us create a flow based on user tasks and create order out of chaos. This work took over 2 months, but Tree Jack tested highly successfully. (We loved this method so much, we presented the case study at World IA Day Pittsburgh 2016.)
3. Creating a Design System Across Penn State: The Penn State College of Medicine site redesign occurred alongside the Penn State Children’s Hospital redesign. Collaborating with Lissa Richards and Becky Chan, we created a system of atomic design using principles from Material Design with reusable mobile-first components that Penn State could use for future needs.
awards (presented to red privet)
+ 2016 Web Marketing Association Mobile Web Award
Best Education Mobile Website
+ 2016 Horizon Interactive Award
Gold Winner, Websites - School / University
+ 2016 Horizon Interactive Award
Bronze Winner, Websites - Responsive / Mobile Design
